Google Ads For Beginners

About Course

Step By Step Process

Learn How To Set Up Your First Google Ad
Understand What A Keyword Is And The Intent Behind One
Find Out How To Find Hundreds Of Keywords You Can Target For Your business
Learn What Match Types Are And How They Can Save You Tons Of Money
Learn How To Write Killer Ads That Generate Clicks
Learn About Bidding Strategies
Learn Everything You Need To Know About Quality Score
Become A Master With Ad Extensions
How To Set Up and Track Conversions
How To Optimise Your Ad Campaigns

Course Content

Basics Account Set up

1. What We’re Going To Cover In This Section

01:04
2. What is Google Ads

03:59
3. Where Do Google Ads Appear

04:47
4. Google Account Hierarchy

04:03
5. Setting Up Your First Google Ads Account

05:05
6. Location targeting

09:14
7. Budgets and Selecting Your Bidding Strategy

04:14
8. Setting Up Billng

02:05
9. Quiz #1

Keyword Research for Google Ads

What We’re Going To Cover In This Section

00:46
What Is A Keyword & Understanding The Intent Behind One

03:34
How To Find Keywords To Target Related Website URL

06:37
How To Find Keywords To Target Keyword Planner

05:23
How To Find Keywords To Target SEMRush

07:14
How To Organise Your Keywords By Themes

11:47
Everything You Need To Know About Keyword Match Types

06:25
How To Add Match Types To Your Keywords Like A Pro

08:07
The Importance Of Negative Keywords & How To Add Them To Your Account

07:35
Quiz #2

Creating Your Ads

Bidding Strategies Explained

Google Ads Dynamics

Ad Extensions

Conversion Tracking

Campaign Optimisation

Conclusion

Bonus Lecture

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Google Ads For Beginners

About Course

What Will You Learn?

Course Content

Basics Account Set up

1. What We’re Going To Cover In This Section

2. What is Google Ads

3. Where Do Google Ads Appear

4. Google Account Hierarchy

5. Setting Up Your First Google Ads Account

6. Location targeting

7. Budgets and Selecting Your Bidding Strategy

8. Setting Up Billng

9. Quiz #1

Keyword Research for Google Ads

What We’re Going To Cover In This Section

What Is A Keyword & Understanding The Intent Behind One

How To Find Keywords To Target Related Website URL

How To Find Keywords To Target Keyword Planner

How To Find Keywords To Target SEMRush

How To Organise Your Keywords By Themes

Everything You Need To Know About Keyword Match Types

How To Add Match Types To Your Keywords Like A Pro

The Importance Of Negative Keywords & How To Add Them To Your Account

Quiz #2

Creating Your Ads

Bidding Strategies Explained

Google Ads Dynamics

Ad Extensions

Conversion Tracking

Campaign Optimisation

Conclusion

Bonus Lecture

Quick Links

Resources

Support