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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q45-Q50):

NEW QUESTION # 45
What are the similarities between Automation Studio and Journey Builder?

A. Have duration plus wait activity
B. Ability to define an email send
C. Fire an event from Automation Studio to Journey Builder

Answer: C

NEW QUESTION # 46
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

A. Establish data relationships and create Data Filters for the marketer to modify.
B. Link the data extensions in an Attribute Group.
C. Create SQL Query Activities for the marketer to modify.
D. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.

Answer: A

NEW QUESTION # 47
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

A. Use Einstein Segment Recommendations
B. Use the Import Wizard in Automation Studio
C. Use an import activity to import a file from the SFTP
D. Use a query activity to populate the auto-suppression

Answer: D

Explanation:
Using an import activity to import a file from the SFTP can be used to maintain an auto-suppression list. An import activity allows users to import data from a file on the Marketing Cloud FTP into a data extension or list. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5

NEW QUESTION # 48
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers

A. File Drop Automation
B. SQL Query
C. Decision Split
D. Scheduled Automation

Answer: A,B

NEW QUESTION # 49
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

A. Journey Builder
B. Automation Studio and Interaction Builder
C. Automation Studio
D. Automation Studio and Journey Builder

Answer: D

NEW QUESTION # 50
......

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