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Salesforce Salesforce-AI-Associate Exam Syllabus Topics:
Topic
Details
Topic 1
- AI Fundamentals: This topic discusses the major principles and applications of AI within Salesforce. It also focuses on different types of AI and their capabilities.
Topic 2
- Ethical Considerations of AI: It delves into the ethical challenges of AI such as human bias in machine learning, lack of transparency, etc. The topic also explains how to apply the Trusted AI Principles of Salesforce to given scenarios.
Topic 3
- AI Capabilities in CRM: Get familiar with the benefits of AI and capabilities of CRM.
Topic 4
- Data for AI: Questions about the importance of data quality and different elements or components of data quality are related to this topic.
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Salesforce Certified AI Associate Exam Sample Questions (Q12-Q17):
NEW QUESTION # 12
Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results. What is a potential reason for this?
- A. The wrong product
- B. Too much data
- C. Poor data quality
Answer: C
Explanation:
AI models rely on high-quality data to produce accurate and reliable predictions. Poor data quality-such as missing values, inconsistent formatting, or biased data-can negatively impact AI performance.
Option A (Incorrect): If Cloud Kicks is using Einstein AI, it is unlikely that they are using the wrong product, as Einstein is designed for predictive analytics. The issue is more likely related to data quality or model training.
Option B (Correct): Poor data quality is one of the most common reasons for inaccurate AI predictions. If the input data contains errors, biases, or incomplete information, the AI model will generate flawed insights.
Regular data cleaning and preprocessing are essential for improving prediction accuracy.
Option C (Incorrect): Having too much data does not necessarily result in inaccurate predictions. In fact, more data can improve model performance if properly structured and cleaned. However, if the data is noisy or unstructured, it may lead to inconsistencies.
NEW QUESTION # 13
What is a key benefit of effective interaction between humans and AI systems?
- A. Leads to more informed and balanced decision making
- B. Alerts humans to the presence of biased data
- C. Reduces the need for human involvement
Answer: A
Explanation:
Explanation
"A key benefit of effective interaction between humans and AI systems is that it leads to more informed and balanced decision making. Effective interaction means that humans and AI systems can communicate and collaborate with each other in a clear, natural, and respectful way. Effective interaction can help leverage the strengths and complement the weaknesses of both humans and AI systems. Effective interaction can also help increase trust, confidence, and satisfaction in using AI systems."
NEW QUESTION # 14
Cloud Kicks is testing a new AI model.
Which approach aligns with Salesforce's Trusted AI Principle of Incluslvity?
- A. Test with diverse and representative datasets appropriate for how the model will be used.
- B. Rely on a development team with uniform backgrounds to assess the potential societal implications of the model.
- C. Test only with data from a specific region or demographic to limit the risk of data leaks.
Answer: A
Explanation:
"Testing with diverse and representative datasets appropriate for how the model will be used aligns with Salesforce's Trusted AI Principle of Inclusivity. Inclusivity means that AI systems should be designed and developed with respect for diversity and inclusion of different perspectives, backgrounds, and experiences.
Testing with diverse and representative datasets can help ensure that the models are fair, unbiased, and representative of the target population or domain."
NEW QUESTION # 15
Cloud Kicks' latest email campaign is struggling to attract new customers.
How can AI increase the company's customer email engagement?
- A. Resend emails to inactive recipients
- B. Remove invalid email addresses
- C. Create personalized emails
Answer: C
Explanation:
AI can significantly increase customer email engagement by creating personalized emails. Salesforce Einstein AI enhances email marketing campaigns by analyzing customer data and past interactions to tailor the content, timing, and recommendations within emails. This personalization leads to higher engagement rates as emails resonate more closely with individual preferences and behaviors. Salesforce Marketing Cloud provides tools to leverage AI for crafting personalized email campaigns, ensuring that emails are relevant and appealing to recipients. For more insights into how AI can be used to enhance email marketing, see the Salesforce Marketing Cloud page at Salesforce Marketing Cloud Email Studio.
NEW QUESTION # 16
A business analyst (BA) wants to improve business by enhancing their sales processes and customer..
Which AI application should the BA use to meet their needs?
- A. Sales data cleansing and customer support data governance
- B. Lead scoring, opportunity forecasting, and case classification
- C. Machine learning models and chatbot predictions
Answer: B
Explanation:
Explanation
"Lead scoring, opportunity forecasting, and case classification are AI applications that can help a business analyst improve their sales processes and customer support. Lead scoring can help prioritize leads based on their likelihood to convert, opportunity forecasting can help predict future sales or revenue based on historical data and trends, and case classification can help categorize and route cases based on their attributes."
NEW QUESTION # 17
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